PIXELPUSH
Pixelpush is a boutique multi-disciplinary design studio with a focus on video.

Case Studies

Case Studies. 
Insights to some of our selected projects.


Case study 01 - Plexure.
( Brand video - 2D Animated "vector style" )

Challenge:
Plexure is the intelligent engine behind the successful McDonalds’ mobile app.  We were engaged to create a brand piece to clearly articulate Plexure’s services for the NRA 2018 conference in Chicago.

Approach:
Drawing from the brand’s core-concept of ‘frictionless’, a story is woven around the characters taking the audience on a journey through various scenarios to showcase how Plexure’s intelligent solutions help smoothen the way. A bespoke graphical look and feel was developed to set the theme of the video as well as inform the overall aesthetics for wider usages throughout the brand.

Result:
An engaging brand promotional tool articulating what and who Plexure is. Design guide informs the brand's aesthetics and have been expanded from the video to other wider scale collaterals such as Blog-posts, infographics as well other further graphics.

 

Case study 02 - OPEN
( Campaign video - Mixed media )

Challenge:
Innovations in Fintech - is posing one of the biggest disruptions to banks in the country... This is only good. Banks need to come out of their silo-ed innovation efforts in order to create payment solutions together that are quicker, simpler and safer.  Paymark being at the forefront of payments sees themselves as the perfect ubiquitous situation to call in all the banks to work together- We're asked to craft a piece of communication to intrigue and invite.

Approach:
Working with Paymark, we distilled the concept down to the concept of "Open", from there, built into a narrative to showcase the serious yet sensitive topic in an inviting, light-hearted way.

Result:
Paymark owning the concept of "OPEN". Video with more than 400,000 views in 3 months, During the Fintech awards, this video informs part of Paymark's OPEN campaign which has prompted the finance minister to urge all the banks to come together by the end of the year to form a memorandum to work together and create more Open ways of banking.

 

Case study 03 - No Issue
( Product promo video - Mixed media )

Challenge:
Communicate the service and their product, set a distinctive tone for the brand that captures and engages viewers to quickly get the idea of what the company was offering.

Approach:
Distill the essence from existing brand ethos, UI, ordering process as well as the catchy name,
Craft a piece of key content that is intriguing and visually engaging by focusing on one key overarching idea :  the brand mantra- “No Issue(s)”.

Result:
Multiple shorter edits were made for Social media to accompany the core content.
The video has been viewed 47,000 times in less than 5months, an instrumental conversion tool for the website and business. 



 

Case study 04 - i3
( Call to action - 2d animation "editorial style" )

Challenge:
I3- is a newly formed innovation arm funded by the Waitemata DHB. It's aim is to challenge the status quo and find new ways of improvement and betterment for the complex healthcare system in the district.  A video was needed to communicate their innovative, collaborative and positively disruptive cause and invite people to start a conversation.

Approach:
The healthcare system is commonly seen to be complex and intimidating. By using metaphors we are able to construct a narrative and pair it with visuals to be able to get the messages across in an engaging and friendly tone.

Result:
The video is used as a crucial communication tool to set the tone and voice for the brand, it is a representation of it's ethos as well as it's mission. Without having to sit through a long explanation process, viewers are able to quickly grasp what i3 is.