Using Hello Cup™
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Client: The Hello Cup
Producer: Han Law
Director: Siew Wee H’ng
Design and Illustration: Siew Wee H’ng
2D Animation: William Kusuma, Siew Wee H’ng
Stop Motion: Han Law, Min Pon
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Concept & Design
Storyboard
Art direction
Stop motion animation
Compositing & Digital motiongraphics
We were challenged by TheHelloCup to create a video showcasing the ease of using their super comfortable menstrual cups. Due to the taboo nature of periods, conversations around them are often avoided, resulting in low adoption rates for menstrual cups. Existing videos are clinical, graphic, simplistic, or un-engaging, further hindering acceptance.
Our concept aimed to create an engaging and visually-driven explainer video that appeals to a wide audience. By abstracting human anatomy, we focused on TheHelloCup while avoiding sensitivities around nudity. The video maintained a sincere and helpful tone, providing concise steps without being overly promotional. Education and destigmatization were our primary goals.
To execute the concept, we expanded on TheHelloCup's vibrant brand colors and incorporated a complementary palette and natural elements to reflect eco-friendliness. Realistic cup behavior was captured through stop-motion animation. 2D animated hands and fluid effects gave it an organic yet modern feel while illustrated and subtly moving background elements, coupled with uplifting music enabled us to create an inviting and positive piece.
“...The Hello Cup instructional video took a challenging subject matter and normalised it. The design and animation was on point with nice compositions, balanced colours, elegant illustrations and restrained kinetic typography....”