Big Ag and the Game Of More

• Credits

  Credits

  Client — Amanda Larsson 
  (Greenpeace Aotearoa)
  
  Creative & Client Direction: 
  Bryce Groves

  Concept, Design Direction, 
  Animation Direction: Siew Wee H'ng

  Creative Producer : Han Law

  Design, Puppet Making, 
  Stop Motion, Post Production: 
  pixelpush_studio

  2D Animation & Motion Graphics:
  Robert Wallace (Parallel Teeth)

  Sound Design: Cay Ltd 
  (Oliver Johnston, James Gibb)

• Our roles

  → Concept
  → Art, Animation Direction
  → Design
  → Set/puppet crafting
  → Animation & Post production

This animated film for Greenpeace Aotearoa reveals industrial agriculture as the quiet climate villain: Big Ag. The story plays out across two worlds: a gritty, monochrome dining table of familiar “Big” villains, and a hyper-saturated, game-like 2D universe where Big Ag’s appetite runs wild. Handcrafted, stop-motion characters sit alongside 2d digital animation, mixing charm with threat. Careful timing, playful textures, and custom sound design guide viewers from misdirection to impact. By letting animation, rhythm, and visual storytelling carry the story, the film makes Big Ag’s scale and urgency instantly clear — without ever feeling preachy.