Crackerjack
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Client: Crackerjack
Producer: Han Law
Director: Siew Wee H'ng
Script: Mark Easterbrook
Design & Illustration: William Kusuma, Pon Huey Min
Animation: William Kusuma, Pon Huey Min, Rachel Khan
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Script, Storyboard
Character design
Styleframe
2d animation
cel animation
We were tasked by the Crackerjack team to bring “Hunter”, their beloved brand mascot to life and create a series of video content for TVC and the web.
Working with the key concepts of 'bargain hunter's best friend' and 'hunting (for bargains) is in our nature,' we developed a fitting script that captured the tone and voice of the brand, serving as the foundation for the animations. Visually, we built upon Crackerjack's existing brand work and expanded it into a fully illustrated world. This world includes shopping aisles, rooftop serenades, the map of New Zealand, and a lively cast of characters, including Hunter's arch-nemesis—the cat!
The end result is a series of snappy and visually engaging contents, designed to leave viewers with a lasting impression of Crackerjack and motivate them to visit their local stores frequently.
