Lumino

• Credits

  Client & Agency: Milk

  Creative Direction: Milk

  Motion Design Direction: Siew Wee H’ng

  Studio producer: Han Law

  Animation: Min Pon

  Music & SFX: Jhen Thoo

• Roles

  • Art & Design direction

  • Styleframes development

  • Character designs

  • 2d animation

The design agency, Milk reached out to our team with a specific requirement for a short animation that would play a pivotal role in their upcoming campaign for Lumino. In response, we embarked on a comprehensive creative journey.

Our responsibilities included crafting styleframes, designing characters, and executing the animation.

We maintained a close collaboration with the agency to ensure that the animation aligns with their campaign's objectives, resulting in a seamless and engaging visual component.