Ecostore laundry tables

tv/film
Written By Pixelpush
 

  • Client: Ecostore

    Client design director: David Kaho

    Producer: Han Law

    Director: Siew Wee H’ng

    DP: Simon Godsiff

    Stills: Eu Hau Leong

    Production: Pixelpush

    • Pre production
      Concept/ Storyboard/ Design

    • Production
      Filming

    • Post production
      Edit/ Colour/ Audio/ Dispatch

 

For Ecostore, we created a 30-second hero video to introduce their laundry capsules, with a fresh look and a new scent.

The concept centred on the capsule itself, captured in super slow motion as it enters water - a visual echo of the hero image on the packaging. Filmed at >1,000 frames per second, the sequence gives a macro view of the capsule in action highlighting the seven powerful natural enzymes, drawing viewers into a clean, fresh, immersive world.

 
 
 
Pixelpush
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