Jimbo’s

• Credits

  Client: Studio Unlimited

  Creative Director: Sam Currie, Tony Masterantonio

  Producer: Han Law

  Director: Siew Wee H’ng

  Animation: Rachel Khan, William Kusuma, Siew Wee H’ng, Han Law

  Sound: Jhen Thoo

• Our roles

  → Character design

  → Storyboard

  → 2D/ Cel Animation

  → Compositing

We were brought on board by Studio Unlimited to develop a lovable family of furry friends for the well-known pet food brand - Jimbos.

Guided by their new brand work and creative direction, we designed the 8 distinctive characters along with their corresponding props and quirky scenario. Then assembled it all together into a cute spot using frame-by-frame animation.